Larry Duguay was born and raised in St. John, New Brunswick. He graduated from Dalhousie University in Halifax with a Bachelor of Science, majoring in chemistry in 1978 and an MBA with a double major in finance and accounting in 1980. That same year, he married his wife of 35 years, Cathy, and accepted a position with IBM Canada in Toronto. Larry spent over ten years in an enriching corporate environment, garnering several promotions.


In 1990, Larry and Cathy Duguay moved to Bradenton, Florida where Larry founded PLUS Financial. They have been enjoying the beautiful sunshine state ever since, taking advantage of the weather with their passion for golf. They have two wonderful daughters, Nikki and Dani, who are both achieving successes of their own after attending the University of Florida.


Larry has over 30 years of accounting services and tax preparation for small businesses.

Please contact us today for a free initial consultation.

941.358.9119   |  larry@plusfinancial.com 

About Us

Who We Are

PLUS Financial Services Inc.  offers a complete line of financial products. As your trusted adviser, we always put the needs of our clients first and we strive every day to live up to our motto, "Our goal is your financial success." 

PLUS Financial Services Inc. was started in 1993 by the current owner and President, Larry Duguay. Our mission is to provide clients with trusted advice on all aspects of wealth creation and management. No longer do you need a separate accountant, tax planner and investment adviser, now PLUS Financial Services Inc. combines all these services, and more, into a unique and comprehensive plan to financial success.


At Plus Financial we believe it is necessary to not only have financial knowledge of our clients, but also to understand their dreams and wishes. This allows us to develop specific action plans that will result in achievement of those goals. Our focus is building business relationships not snaring one-time prospects.


We will work diligently to earn your trust and treat each individual with the respect of a valued long term customer. As an independent fee only adviser, our goal is to increase your net worth, and you can rest assured that our advice and recommendations will be given with your best interest at heart. Of course we realize that financial discussions are very private and are always confidential.


We welcome the opportunity of working with you as your trusted adviser. "Our goal is your financial success."




Our Vision